Enter
Albena has won the hearts of many travellers for a reason. Here everyone finds exactly what they are looking for: spacious beaches, plenty of entertainment and, just as importantly, favourable conditions for guests. It is not just another small resort town by the sea — it is a place where the traditions of hospitality meet modern travel trends.
One of Albena’s main advantages is its unique offer of free beach facilities and sunbed service, helping you to keep your holiday budget under control without giving up comfort.
Albena in a nutshell: why this resort is special
If you want a quick overview of what Albena offers, here are the key points that make holidays here so popular with families and couples.
Compact resort right by the sea
Albena lies on the north-eastern Black Sea coast of Bulgaria , just a few kilometres from Balchik and about 30 km north of Varna. The entire resort zone stretches along the beach, so the sea is always just a few steps away.
Free sunbeds and umbrellas
For hotel guests in Albena, sunbeds and umbrellas on the beach are free of charge, with only the first two rows by the water available at a small extra cost.
Beachfront hotels on the first line
Many of the recommended hotels are located directly on the sand: from the premium Maritim Hotel Paradise Blue to popular 3–4 star beachfront options.
Perfect for families
Children’s clubs, playgrounds, slides, animation programmes and a long, shallow sandy shore make Albena an ideal family destination.
Bus from Chisinau
During summer, Admiral.Travel operates regular bus services from Chisinau to Albena with luggage transport and hotel transfers included in the price.
Free sunbeds and umbrellas – Albena’s real, working offer
Albena is a compact resort town on Bulgaria’s north-eastern Black Sea coast, just a few kilometres from Balchik and around 30 km north of Varna. Thanks to its convenient location, Albena is ideal for travellers who want a cosy seaside corner with free beach service, while avoiding overcrowded resorts.
Albena is proud of its setting: the resort zone is right next to the sea, turning every stroll along the shore into a small memory.
So what is special about this free beach offer? For all guests of Albena hotels, sunbeds and umbrellas are provided free of charge. This means you do not have to pay extra for a comfortable place under the sun or in the shade. The only exception is the first two rows of sunbeds closest to the water, for which an additional fee applies. All other rows are available without any extra charges. This offer is valid throughout the summer season in Albena.
Advantages of free sunbeds and umbrellas:
Saving your holiday budget
You can fully relax without worrying about daily extra expenses for a place on the beach — sunbeds and umbrellas are already included.
Guaranteed spot by the sea
When you arrive in Albena and check into any hotel, you can be confident that you will have a place right by the water, without daily “chair hunting”.
Carefree holiday mode
No need to search every day for the “best spot” or pay extra for comfort — everything is already included in your holiday package, so you can focus on rest.
Albena is not only a resort with a beautiful coastline, but also a place where every guest matters. Offers like free sunbeds and umbrellas make holidays here even more attractive and accessible. Don’t miss the chance to enjoy carefree days by the sea by choosing Albena for your next trip.
The best hotel on the first line in Albena
Maritim Hotel Paradise Blue – unprecedented comfort on the seafront
Maritim Hotel Paradise Blue offers unprecedented comfort on the first line of the coast. The beach impresses not only with its cleanliness but also with the fact that it provides free umbrellas and sunbeds for guests, ensuring a holiday without extra hassle.
Among other highlights:
This is a great choice for travellers who value quality, comfort and a prime beachfront location.
Four stars of relaxation: 4-star beach hotels in Albena
Hotel Gergana – cosy option with its own sandy beach
Hotel Gergana is a solid choice in its category. Each room offers everything you need for a comfortable stay: internet access, a convenient workspace with electric kettle and satellite TV.
Guests can enjoy two restaurants, one of them featuring a panoramic terrace. The pool is surrounded by comfortable sunbeds and umbrellas, available free of charge.
Young guests will love the children’s animation, playground and pool with slide. The hotel’s main gem is its own sandy beach. Each room is guaranteed a free umbrella and two sunbeds, starting from the third row from the sea.
Kaliakra – for active guests who still love the beach
Kaliakra is an ideal place to combine active pursuits with beach time. Rooms are equipped with everything you need: internet, satellite TV, air conditioning and daily housekeeping. The mini-bar is refilled once free of charge.
On site, Wi-Fi is available in the lobby and restaurant, along with comfortable umbrellas and sunbeds by the pool. The hotel’s own sandy beach also provides free sunbeds and umbrellas.
For babies, cots and special high chairs in the restaurant are available. Active time is ensured by basketball, beach football, darts and table tennis. A special feature is the library right on the beach. For variety, guests can try horse riding and mini-golf within the resort.
Laguna Beach – in the heart of Albena, 20 metres from the sand
Laguna Beach is located in the very heart of Albena, only 20 metres from the beach. The building, constructed in 1971, was renovated in 2017 and now offers modern comfort in its 190 rooms across seven floors. Each room has individual air conditioning, Wi-Fi, satellite TV and daily cleaning.
Facilities on site include Wi-Fi in public areas, a restaurant with terrace, a cosy beach library and two pools, one of them indoor. There are also two bars, shops and car rental options.
Sporty and active guests can enjoy aqua-aerobics, basketball and table tennis at no extra cost, or choose from numerous paid activities such as a water park, tennis court or horse riding. For little ones from 8 months to 3 years, there are baby cots and special chairs in the restaurant. Older children can have fun on the playground, in the kids’ club or by joining the animation programme.
Three-star hotels on the first line
Mura – excellent value for money
Mura is a great choice for those who value an optimal balance between price and quality. With a direct beachfront location, this hotel guarantees unforgettable moments on the sand for the whole family. It has 186 rooms in a 10-storey building renovated in 2020. Every room is equipped with satellite TV, internet access, individual air conditioning and a mini-bar.
On site there is a restaurant shared with the neighbouring Slavuna hotel, two pools, a snack bar and two lobby bars. Wi-Fi is available in the lobby, and car rental makes it easy to plan excursions and explore the surrounding area.
Guests can enjoy numerous entertainment and sports activities, many of which are free, including a gym, table tennis and animation. There are also paid options such as yoga, billiards and water sports. For younger guests, there is a playground, kids’ club and animation programmes, making Mura a very attractive option for family holidays.
Boryana – first line and close to the resort centre
Boryana is the right choice for travellers who value quality holidays at a reasonable price. Located directly on the seafront and just a short walk from the resort centre, the hotel offers beautiful views and easy access to Albena’s main attractions.
The 10-storey building welcomes guests in one of 176 rooms, each equipped with modern facilities: satellite TV, LAN internet, individual air conditioning and more.
Services include Wi-Fi in the lobby and restaurant, a pool with bar, free sunbeds and umbrellas by the pool, currency exchange and car rental. Active travellers can enjoy various sports and entertainment activities, many of them free of charge. For younger guests there is a children’s pool with slide and a playground.
It is worth noting that although Boryana is on the first line, it uses a public beach. However, to make guests comfortable, the hotel provides free sunbeds, umbrellas and Wi-Fi on the beach. This allows visitors to enjoy the sea without extra expenses, while having everything they need for a pleasant day by the water.
Elitsa – between the sea and Baltata nature reserve
Elitsa offers a great combination of affordability and quality. Situated directly on the beach next to the picturesque Baltata forest reserve, the hotel gives you a unique chance to feel close to nature while staying just a few steps from the sea.
If you choose the All Inclusive option, you can enjoy delicious Bulgarian and Italian dishes and seafood in the main restaurant, where themed dinners are also organised. Each room is equipped with air conditioning, cable TV, a mini-bar, balcony and private bathroom.
For active guests, the hotel offers a variety of sports: from diving and windsurfing to table tennis and tennis courts.
Children are well looked after too — there is a playground and kids’ club. Wi-Fi is available throughout the hotel, and sunbeds and umbrellas are provided by the pool and on the beach. Each room is guaranteed one umbrella and two sunbeds from the third row from the sea, which means a free and comfortable beach holiday without crowds. Those who prefer the first rows closer to the water can choose paid spots for an additional fee.
What to do in Albena: ideas for relaxed and active days
Albena was designed for travellers who want both peaceful beach days and light, enjoyable activities. A typical day can start with an early walk along the wide sandy shore, followed by a swim in the sea and a few hours on the free sunbeds in the quieter rows further from the water.
Active holidaymakers will find plenty to do: water sports, windsurfing and diving, basketball, beach football, table tennis, mini-golf and yoga sessions. Some hotels even have small beach libraries — a perfect spot to read in the shade of your umbrella.
Children are well catered for with kids’ clubs, playgrounds, pools with slides and animation programmes. In the evenings, the resort comes alive with live music, shows, sea-view dinners in local restaurants and leisurely walks along the promenade, ensuring each day feels a little different from the last.
Suggested 1-day itinerary in Albena
Start your morning with coffee on the balcony overlooking the sea, then head down to the beach and choose your free sunbeds from the third or later row. Enjoy a relaxed few hours of swimming, sunbathing and strolling along the shoreline.
Around lunchtime, move to your hotel restaurant or a nearby beach café to taste Bulgarian dishes and fresh seafood. After lunch, switch scenery: relax by the pool, visit the spa if your hotel has one, or simply read a book in the shade.
Towards evening, explore the resort a bit more — browse local shops, rent a bicycle, join the evening animation or just watch the sunset from the promenade. Finish the day with dinner accompanied by the sound of the waves and plan your next day in Albena.
2-day itinerary: Albena and surroundings
On your first day, devote yourself completely to Albena: sun, sea, free sunbeds and umbrellas, pool time, animation, kids’ and adults’ activities in your chosen hotel. This gives you time to get used to the resort’s rhythm and discover its infrastructure.
On the second day, add a small excursion: visit Balchik with its botanical gardens and palace, head to Cape Kaliakra for breathtaking views, or take a walk through the Baltata nature reserve near the sea. After your trip, return to your favourite spot on the beach and end the day with a slow stroll along the promenade.
This way, even in just a weekend or a short getaway, you can relax by the sea and still see a little more than just your hotel — without overloading your holiday schedule.
How to get from Chisinau to Albena’s “little paradise”
It is never too early to start planning your summer holiday, and if your choice is picturesque Albena, Admiral.Travel offers a convenient and budget-friendly way to get there.
Our regular bus services typically start in late May (around 27 May) and run until around 25 September. With a high service standard and convenient schedule (up to 6 times per week: Monday–Saturday), your trip will be simple and pleasant. Detailed information on prices, seat availability and booking is available on our website or from our travel managers.
What you should know about the journey:
Distance: the route from Chisinau to Albena is approximately 570 km.
Duration: depending on road conditions and route, the trip usually takes from 10 to 12 hours.
Comfort on the way: we organise stops roughly every 3 hours for your convenience.
Luggage: luggage transportation is included in the ticket price, with no hidden fees.
Transfer: upon arrival in Albena, you can rely on a comfortable transfer directly to your hotel, also included in the bus fare.
Comfort, reliability and quality at every stage of your trip — that is what awaits you when you choose this route. Let your journey to Albena begin smoothly and without stress, just like the days you will spend on its beach.
Albena, first line: why travellers choose Admiral.Travel
Albena is a unique Bulgarian resort on the first line of the Black Sea, attracting thousands of tourists every year with its golden beaches, comfortable hotels and rich cultural programme. But why do so many travellers who want to enjoy this “little paradise” choose Admiral.Travel?
Based on our observations, visitors appreciate the combination of affordability and quality that we offer. Our exclusive Albena packages reflect long-term partnerships with the resort’s best hotels, which allows us to guarantee a memorable trip for every guest.
Our package deals often include accommodation directly on the seafront, so clients can start each day with a sea view and the sound of the waves. This unique experience helps you relax and recharge to the maximum, leaving everyday worries far behind.
And yes, we have personally tested all of Albena’s top hotels. This has allowed us to check the level of service and facilities we recommend to our clients. It is this first-hand experience and honest approach to each traveller that helps us create truly unforgettable holiday packages.
By choosing Admiral.Travel for your stay in Albena, you are choosing reliability, quality and unmatched expertise in organising your ideal trip.
Ready for a perfect holiday on Albena’s beach? Choose the best hotel on the first line and forget about extra expenses for sunbeds and umbrellas.
Albena was created for those who want to relax on the very first line by the sea. The advantages the resort offers — including free sunbeds and umbrellas — make your stay as relaxing and comfortable as possible. Don’t miss your chance to enjoy all the benefits of this wonderful resort. Sometimes the best option is much closer than you think.
FAQ: Albena first line, free sunbeds and Admiral.Travel packages
What makes Albena different from other Bulgarian resorts?
Albena is a compact resort located directly by the sea, with wide sandy beaches, many seafront hotels on the first line, a family-friendly atmosphere and a rare bonus for Europe — free sunbeds and umbrellas for hotel guests.
Are the sunbeds and umbrellas in Albena really free?
Yes. For guests of Albena hotels, sunbeds and umbrellas are usually free from the third row from the sea and further back. The first two rows are paid extra for those who want to stay as close to the water as possible.
From which row are the sunbeds and umbrellas free of charge?
In most hotels, free sunbeds and umbrellas start from the third row from the sea. The exact policy depends on the hotel, so it is always worth checking the description or confirming with your Admiral.Travel manager.
Which hotel is considered the best on the first line in Albena?
One of the most in-demand beachfront hotels is Maritim Hotel Paradise Blue , known for its high service level, wellness & spa centre and excellent beach right in front of the hotel.
Which 4-star hotels by the sea do you recommend?
Good 4-star beachfront options include Hotel Gergana , Kaliakra and Laguna Beach , each with its own advantages for families and couples.
Are Mura, Boryana and Elitsa suitable for family holidays?
Yes, these hotels are very family-oriented: they offer children’s pools, slides, playgrounds, kids’ clubs, animation and easy access to sandy beaches with a gentle entry into the sea.
How do I get from Chisinau to Albena with Admiral.Travel?
Admiral.Travel operates regular bus routes from Chisinau to Albena during the summer season. The package usually includes the bus journey, luggage transport and a transfer from the bus to your hotel in Albena.
How long does the bus trip from Chisinau to Albena take?
The distance of about 570 km is usually covered in 10–12 hours, depending on the route and traffic. There are regular stops, roughly every 3 hours, for rest and refreshments.
Is the transfer to the hotel included in the package price?
For package tours booked via Admiral.Travel, the transfer from the bus to your hotel in Albena is generally included in the total trip price. Your manager will confirm the exact details.
What entertainment is available for children in Albena?
Children can enjoy pools with slides, playgrounds, mini-clubs, animation programmes and, in many hotels, special facilities such as baby cots and high chairs in restaurants.
What kind of activities are available for adults?
Adults can choose from water sports, tennis, table tennis, basketball, beach football, gym workouts, yoga classes, horse riding and visits to nearby water parks and cultural sites.
Is Albena suitable for All Inclusive holidays?
Yes. Many Albena hotels offer All Inclusive with rich buffets, themed dinners, drinks and access to the hotel’s facilities, making your holiday budget easy to plan and control.
When does the beach season in Albena usually run?
The beach season in Albena typically lasts from the end of May until the end of September. During this period most hotels operate at full capacity and regular bus routes from Chisinau are scheduled.
Why book through Admiral.Travel instead of organising everything yourself?
Admiral.Travel has been working with Albena for many years, personally tests the hotels it recommends and offers package solutions with transport, transfers and accommodation. You receive a ready-made holiday plan and support at every step of the journey.